January 15, 2009 MARC ECKO LAUNCHES EXCLUSIVE PREMIUM STREETWEAR COLLECTION
American fashion designer Marc Ecko will launch an Italian-made collection for Fall 2009...Marc Ecko Prescription. A unique collaboration with Italian fashion house Montezemolo, resulted in a collection combining Marc's personal art and edgy design sense with experimental textures and European tailoring.
Marc founded Ecko Unltd. in 1993 using clothing as a way of getting his are "out there". Marc said "Today I have an art studio that serves as my lab. The Prescription collection has enabled me to disseminate my art without the rules and restrictions of mass production. I could be hand- on with each piece and tweak it in a way that it reflects my vibe in an authentic way. Each piece in the collection is loaded with its own personality, which offers a sort of journey and sense of discovery to my customer. It is like doing a blog or keeping a diary in fabric and needle work rather than paper and pencil."
The line will include outerwear, tailored jackets (blazers) with coordinated vests, woven shirts, knit tops, cargo and dress pants and reversible cashmere sweaters. In addition there will be a numbered and signed range of handcrafted accessories like belts and flasks. Each piece will feature elements unique to this collection, ranging from a prescription pill button to vegetable dyed fabrics, with retailers able to customize elements of the collection to appeal to their particular consumer. Marc Ecko Prescription will be sold through select men’s boutiques in the United States and Internationally.
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