Marc Ecko Funds An App To Put The Twin Towers Back In The NYC Skyline

110 Stories is an iPhone app concept by Brian August that augments reality to place the Twin Tower back into the NYC skyling view. 

The app, currently in the process of being funded through crowd-sourcing on Kickstarter, a Web site where entrepreneurs and artists raise money from the public, would consist of three steps: orient, augment, comment. The app will guide users to the appropriate direction to view the phantom towers, then superimpose a ghost image of the towers upon the real one, creating a conglomerate image. Users will then be able to include their personal story regarding the moment on multiple social media platforms such as Facebook and Twitter as well as the app's own site.

The idea has begun to capture a lot of interest, both for its emotional resonance and for its technical sophistication. Mr. August contributed $7,000 of his own money to get started, and has since raised more than $25,000. Marc Ecko, the fashion designer, contributed $10,000. Earlier this week, Mr. August presented the idea to the New York Tech Meetup, which draws hundreds of people from the local technology industry. And on Friday, Google Creative Labs said it had agreed to offer technical advice and publicity.

Brian August's vision does not stop with the app, Phase Two of the project would be an installationc onsisting of identical benches placed in prime viewing spots all over the city as a physical manifestation of the app, to recreate the majesty of the Twin Towers.

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MARC ECKO IS ONTO THE NEXT BIG THING…IN EYEWEAR! Scan and Be Part of the Experience

Now, you can be a part of the Marc Ecko Cut & Sew Eyewear experience with a simple scan. A two-dimensional code allows the viewer to connect instantly through video allowing them an inside look into this exciting men’s collection. One of the few leaders in the optical industry using this increasingly popular technology, ClearVision’s custom-created QR code when scanned with a properly equipped smartphone will link directly to this video where the viewer will immediately feel connected to the brand and the Marc Ecko customer and can be accessed with any smartphone.

The Marc Ecko Cut & Sew Eyewear collection features 13 optical and 5 sun styles. The collection will be available for purchase in August through a custom designed website featuring innovative virtual try-on technology. The try-on and online ordering goes live on August 1st, 2011. 

For more information, visit www.cvoptical.com/marcecko and click to be a part of the Experience.



Check Out The Ecko Unltd. Mark 5 Super Modified VW GTI Race/Show Car

Calling all car enthusiasts…the Ecko Unltd. Mark 5, super-modified VW GTI race/show car is making an appearance at Waterfest 17, the largest VW/Audi Car Show and Motorsports event in North America held in Raceway Park in Englishtown, New Jersey this weekend.

More than 21,000 car fans, including 2,500 registered participants, will head to Englishtown, New Jersey’s Raceway Park on July 16 and 17 to compete in an array of events and take part in numerous Volkswagen/Audi promotions. Stop by the Ecko Unltd. exhibition area to check out the Mark 5, to chill with the Ecko Unltd. team and snag some free swag...t-shirt’s, decals and more.

Waterfest activities will begin at noon on Saturday and end 5 p.m. on Sunday. Unique competitions reward participants for the magnitude of their speakers, their ability to perform tire burnouts, their car’s speed on a quarter-mile track and other performance tasks. For more Waterfest 17 info, visit www.waterfest.net.



Ecko Unltd. Pushes The Creative Limits of Facebook

Ecko Unltd. creatively solved a common bothersome aesthetic issue by customizing their Facebook Profile banner with classic graffiti themed designs.  Then, previously the last five images uploaded displayed in the “Banner” on the Facebook “Wall” whenever the page was refreshed, causing limitations to what could be shown in the five boxes. 

Now, the design team can create complex displays that will work in any order. Matt Black, Ecko Unltd. Art Director comments, “Quality and creativity are the most important factors in the design process for everything we do here at Ecko Unltd. We are always striving to set the bar higher with every project we undertake, even if it’s only the five small pictures displayed at the top of our Facebook page.  The next time the banner is updated, I will try and bend the grid even more by creating something that hasn’t been done before within the strict parameters of Facebook.”

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Now You Can Sleep With Marc Ecko

Fashion designer Marc Ecko uses his talents in the bedroom. His brand new Unltd. By Marc Ecko bedding is geared towards guys and includes three comforter collections and three duvet collections, all retailing between $30 (for pillows) and $150 (for a Queen comforter).

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Fashion Entrepreneur Marc Ecko Launches Indie For Life

"Indie for Life" is a Facebook-based campaign that focuses on being "indie." "Indie for Life" will offer fans live chats and Q&A content with indie time changers, polls, sweepstakes, special offers on watches, and a focus on celebrating the indie lifestyle, with insights into how successful independent people have carved their own way in business, culture and the arts. "Indie for Life" can be found at .

"One aspect of this campaign we are really excited about is called 'The Ecko Time Chamber,' said Marc Ecko Watches spokesperson Stephen Scholz. "'The Ecko Time Chamber' will be an opportunity for our fans to participate in a live video chat with a well known indie superstar." Scholz said that The Ecko Time Chamber's first scheduled chat will be on June 17, 2011 at 12:00 pm ET with Tony Hsieh, CEO of Zappos.com, whose recent book, "Delivering Happiness," shows how a very different kind of corporate culture is a powerful model for achieving success and happiness.

When users participate in the chat, they can also enter to win a watch chosen and worn by the featured indie leader. After each chat session, fans will also have the opportunity to purchase the same Marc Ecko watch at a discounted price, but Scholz stressed that the offer was limited to first responders and while supplies last.

The Facebook destination will also be where fans of UNLTD. Timepieces can stay updated on news, global happenings, and new product launches.

Marc Ecko watches are designed by Marc Ecko and manufactured by Timex.